What is SEO? Do I Need it?

Search Engine Optimization (SEO) is the process which increases a website’s visibility to the search engines, such as Google, and hence to online users that may be looking for your type of business. For example, a business that sells second-hand watches would want to appear in the first Google result page and ultimately as the first search result whenever a potential customer searches for the phrase “second-hand watches”.

SEO involves steps that modify a website’s content and architecture to improve ranking in search engine results pages (SERPs).

The SEO process requires special skills, as well as an SEO audit, and the measurement, analysis, and monitoring of your website and that of your most relevant competitors. An SEO strategy is then formulated specifically for your website to improve the search engine rankings and subsequently increase your website’s traffic and revenue.

Search engines drive the modern consumer to the products and services they need. Without having an online presence, your business might as well be invisible (which is only good if you are in the CIA).

SEO is your window to more leads, conversions, and sales. In the current internet age, every business needs a website and SEO!

BEWARE: Few website owners around the world have been spared from the onslaught of offers from shady overseas SEO consultants offering SEO expert services. These so-called SEO companies always offer bargains but only provide a generic service that has little or no impact on your SEO performance. Money spent with these companies is 99.9% wasted expenditure and does not in any way represent an investment in SEO.

Our Approach

We are Australian SEO experts based on the Gold Coast, our experience includes working on world-renowned search engines. We never outsource our SEO work; it’s all carried out by ourselves here in Australia.

Once the SEO foundations are in place for your website, there is little ongoing work needed (unlike SEM campaigns). Accordingly, we offer unique fixed-price packages that ensure your website has a solid SEO foundation, without the need for you to pay a monthly fee, year after year.

In each of our SEO packages, we begin by crafting a customised action plan that will stand the test of time. Each package includes:

  • SEO audit (to find and fix any technical issues with your website so that it is technically sound)
  • Website loading speed audit
  • Research, analyse, and finalise the list of relevant queries (or keywords) - people use to look for your type of business
  • Research and finalise the list of the most relevant competitors
  • 1-year subscription to a high-quality SEO auditing, analysis, and monitoring tool so you can independently see, and monitor with your own eyes, the SEO performance progress of your website
  • Progress reports
  • Formulated custom SEO action plan
  • Implement & apply foundation SEO techniques

Feel free to talk to us

Doing what you have always done just doesn’t cut it anymore. The market is changing so quickly and your business need help to effectively adapt. Do you need to take your business to the next level of desired business success? We are here to help.