SEM (Search Engine Marketing) is the process of driving traffic to your website by purchasing ads on search engines. In contrast, SEO enhances organic traffic by increasing your website’s search engine ranking for certain terms (keywords), without paying for ads.
Google AdWords is the most popular platform used by search marketers for SEM. In addition, Bing Ads and social media ads such as Facebook Ads can also be used.
Whilst all websites should have a solid SEO foundation, not all need SEM. However, SEM is a must in some cases, such as when:
Your business has a new website with poor organic traffic yet relies on attracting new customers immediately
You have an online business (eg. eCommerce)
Your business is in a highly competitive market
We are Australian SEM experts based on the Gold Coast, our experience includes working on world-renowned search engines. We never outsource our SEM work; it’s all carried out by ourselves here in Australia.
Our SEM experts are available to explain the different search ads options and help you choose the best way to advertise your business.
Some of the different options are:
For each business, we customise a unique SEM strategy to grow your business and revenue. This process involves many activities, including:
Doing what you have always done just doesn’t cut it anymore. The market is changing so quickly and your business need help to effectively adapt. Do you need to take your business to the next level of desired business success? We are here to help.