What is SEM? Do I need it?

SEM (Search Engine Marketing) is the process of driving traffic to your website by purchasing ads on search engines. In contrast, SEO enhances organic traffic by increasing your website’s search engine ranking for certain terms (keywords), without paying for ads.

Google AdWords is the most popular platform used by search marketers for SEM. In addition, Bing Ads and social media ads such as Facebook Ads can also be used.

Whilst all websites should have a solid SEO foundation, not all need SEM. However, SEM is a must in some cases, such as when:
Your business has a new website with poor organic traffic yet relies on attracting new customers immediately
You have an online business (eg. eCommerce)
Your business is in a highly competitive market

Our Approach

We are Australian SEM experts based on the Gold Coast, our experience includes working on world-renowned search engines. We never outsource our SEM work; it’s all carried out by ourselves here in Australia.

Our SEM experts are available to explain the different search ads options and help you choose the best way to advertise your business.

Some of the different options are:

  • Text-based search ads
  • Graphic display ads
  • YouTube video ads
  • In-app mobile ads

For each business, we customise a unique SEM strategy to grow your business and revenue. This process involves many activities, including:

  • Research, analysis and finalisation of relevant queries (or keywords) people use to look for your type of business
  • Research and finalisation of the most relevant competitors
  • Choose the most suitable ad option based on your type of business and objectives
  • Ensure the web page that is the target of an ad has suitable content of relevance to the target keywords
  • Setup and configure SEM campaign in the most suitable platform (eg. Google AdWords)
  • Blog writing
  • Backlinking
  • Online directories registration
  • Social media account creation
  • Periodic review and fine-tuning of SEM campaign
  • Progress reports

Feel free to talk to us

Doing what you have always done just doesn’t cut it anymore. The market is changing so quickly and your business need help to effectively adapt. Do you need to take your business to the next level of desired business success? We are here to help.